COPYWRITER · BRAND VOICE · CONTENT STRATEGIST

Words that
move people
and product.

Diana "ladidai" Umana — culture journalist, brand strategist, and creator with a decade writing copy that sells, resonates, and lasts. Published in Yahoo Creators, NYLON, Business Insider, REVOLT, and Music Business Worldwide.

$100K
REVENUE IN 24 HRS
140%
FOLLOWER GROWTH
90M+
MONTHLY IMPRESSIONS

SELECT CLIENTS

THE ROSTER.

01
ASHANTI
Social and digital copy for her music release. Campaign generated $100K in revenue in 24 hours.
CAMPAIGN COPY · SOCIAL · MUSIC & TECH
02
ROC NATION
Jay-Z's entertainment company. Social and content copy and strategy.
SOCIAL COPY · CONTENT STRATEGY · MUSIC
03
DENTSU CREATIVE
Global creative agency. Collaborated on content and copy projects via ONE Creator Lab (2024).
CONTENT COPY · ONE CREATOR LAB
04
OGILVY
Global creative and communications agency. Collaborated on content and copy projects via ONE Creator Lab (2024).
CONTENT COPY · ONE CREATOR LAB
05
LVRN
Love Renaissance — Atlanta indie R&B label (Summer Walker, 6LACK, Odeal). Social and content copy and strategy.
SOCIAL COPY · CONTENT STRATEGY · MUSIC
06
SONU
Music tech platform. 4-week social campaign drove 140% follower growth. Full copy written independently.
SOCIAL COPY · CAMPAIGN STRATEGY · MUSIC & TECH
07
HRDRV
Artist-focused platform. Rewrote brand voice across web, email, and social. 1,200+ artists onboarded in 18 months.
BRAND VOICE · EMAIL · SOCIAL
08
EQ EXCHANGE
Ashanti's music and tech company. Founded the partnerships dept and wrote all external brand communications.
BRAND NARRATIVE · PARTNERSHIPS · MUSIC & TECH
09
GENDER AMPLIFIED
Nonprofit supporting women music producers. Co-wrote the proposal securing $50K from the WMG Social Justice Fund.
GRANT COPY · NONPROFIT · MUSIC
10
AETHIR
GPU cloud compute infrastructure for AI and gaming enterprises. Web copy in collaboration with their internal team.
WEB COPY · AI & TECH
+
& MORE
Major label teams, music tech startups, and independent artists across music and the creator economy.
ON REQUEST

WORK SAMPLES

THE COPY.

Client copy is confidential. Editorial work and portfolio decks are linked below.

CREATOR PORTFOLIO
Content & Creator Work →
Social content, brand campaigns, and creator economy work across music, tech, and lifestyle.
MEDIA PORTFOLIO
Media & Brand Work →
Brand strategy, media partnerships, and communications work with clients across music and tech.
EDITORIAL · MUSIC BUSINESS WORLDWIDE
"Why Gen Z's most culturally powerful rappers aren't its biggest stars."
Op-Ed published in Music Business Worldwide. Counterintuitive thesis built to stop the scroll for an industry audience.

MEASURABLE IMPACT

RESULTS.

$100K
Revenue in 24 hours
Social & community copy for Ashanti's music release at EQ Exchange
$50K
Sales in week one
13-week campaign copy for independent music artist client
140%
Follower growth
4-week social campaign for music tech startup Sonu
1,200+
Artists onboarded
18-month email + social campaign copy at HRDRV
$70K
Funding secured
Pitch copy and partnership materials at EQ Exchange
90M+
Monthly impressions
Organic content copy across all owned platforms

EXPERIENCE

THE RESUME.

Consultant, Journalist & Creator
LADIDAI PRODUCTIONS
May 2018 – Present
  • Freelance copywriter and multimedia journalist published in Yahoo Creators, NYLON, Business Insider, REVOLT, and Music Business Worldwide
  • PR, storytelling, and communications strategy for music tech and artist clients — writing key materials end-to-end
  • Campaign copy for major labels, management companies, music tech startups, and independent artists
  • Negotiated Kits AI's first-ever AI voice partnership for artist clients
  • Selected for TikTok pilot (2020), Amazon AMP pilot (2023), LinkedIn Creator Program (2023), ONE Creator Lab — top 5 creator, recognized by Ogilvy + Dentsu Creative (2024)
Director of Community & Partnerships
CAMPFIRE
Jun 2022 – Dec 2023
  • Defined brand narrative and led external-facing communications for web2.5 cultural platform
  • Secured $34K+ in funding; produced brand activations at Art Basel 2022 and SXSW 2023
Head of Community & Partnerships
EQ EXCHANGE
Apr 2022 – Oct 2022
  • Founded the partnerships department; wrote all brand messaging and partner-facing copy
  • Led comms for $70K NYC activation featuring Ashanti — all written materials produced in-house
  • Translated complex tech concepts into clear, compelling consumer copy across all brand touchpoints
Social & Community Manager
EQ EXCHANGE
Nov 2021 – Mar 2022
  • Wrote all social copy, print copy, and digital marketing materials for Ashanti's genesis release
  • Campaign copy drove $100K revenue in 24 hours
Operations Coordinator
HRDRV
Feb 2020 – Sep 2021
  • Rewrote brand voice across website, email, and social for artist-focused platform
  • Onboarded 1,200+ artists in 18 months via copy-driven newsletter and social campaigns

SKILLS & TOOLS

THE KIT.

COPY & BRAND
CopywritingBrand voiceCampaign messagingSocial copyEmail copyWeb copyCopy editingMessaging frameworks
STRATEGY
Brand positioningContent strategyCampaign developmentAudience growthCommunity engagementPR & communications
PLATFORMS
InstagramTikTokLinkedInX / TwitterYouTubeThreadsBeehiivWordPress
TOOLS
CanvaFigmaDescriptOpusClipNotionAirtableSproutGoogle Suite

RECOGNITION

THE CREDENTIALS.

Voting Member, Recording Academy (2023)
ASCAP Foundation Harold Adamson Lyric Award — Rhythm & Soul (2018)
Advisory Board, Charlotta Bass Journalism & Justice Lab, USC Annenberg (2026)
ONE Creator Lab inaugural cohort: Top 5 creator, partnered with Ogilvy + Dentsu Creative (2024)
TikTok Pilot Creator Program (2020) · Amazon AMP Pilot alongside Nicki Minaj and Joe Budden (2023) · LinkedIn Creator Program (2023)
Columbia University, Bachelor of Science

Let's work.

ladidaix@gmail.com · (914) 414-8833 · New York, NY

JOURNALISM PORTFOLIO → CREATOR PORTFOLIO → MEDIA PORTFOLIO →