Culture journalist, strategist, & creator — working at the intersection of music, technology, the creator economy, and beyond.
Diana "ladidai" Umana is a content consultant, multimedia journalist, and creator based in New York City, known for innovative work at the intersection of music, technology, and the creator economy.
Her work has led her to partner with TikTok, NYLON, Amazon, TIDAL, and Business Insider. A multi-genre songwriter from Yonkers, NY, her music has been licensed to Fox, NBCUniversal, BET, and Warner Chappell.
ASCAP Foundation Harold Adamson Lyric Award for Rhythm & Soul, 2018 — for outstanding achievement in songwriting.
She led content and social for HRDRV and nonprofit Gender Amplified, then spearheaded strategy for Ashanti's onchain music collection — $100K+ sold in a single day in March 2022.
In 2023, ladi co-launched the Amazon-recognized "Hear Us Out" podcast. In 2024, she completed the inaugural ONE Creator Lab. In 2026, she joined as an inaugural member of the USC Charlotta Bass Journalism & Justice Lab Advisory Board.
Reported features and city guides in my column, with pitches to national outlets where I hold active bylines.
Coverage across @ladidaix on every major platform — Instagram, TikTok, YouTube, X, Threads, and LinkedIn.
Campaign and content strategy for brands, labels, and startups. Past partners include TikTok, Amazon, and TIDAL.
Press trips, partnerships, coverage & consulting — I typically respond within 24 hours.
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