@ladidaix on all platforms
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LADIDAI!
MULTIMEDIA PROFESSIONAL.
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Diana "ladidai" Umana
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WHO IS LADIDAI?
Diana “ladidai” Umana is a founder, multimedia journalist, and creator covering music, tech, and culture. She founded cantia, the social music app. Her bylines include Yahoo, NYLON, Business Insider, REVOLT, and Music Business Worldwide.
BYLINES · AS TOLD BY LADIDAI
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About
THE STORY.
Diana "ladidai" Umana is a content consultant, multimedia journalist, and creator based in New York City, known for innovative work at the intersection of music, technology, and the creator economy.
Her work has led her to partner with TikTok, NYLON, Amazon, TIDAL, and Business Insider. A multi-genre songwriter from Yonkers, NY, her music has been licensed to Fox, NBCUniversal, BET, and Warner Chappell.
ASCAP Foundation Harold Adamson Lyric Award for Rhythm & Soul, 2018 — for outstanding achievement in songwriting.
She led content and social for HRDRV and nonprofit Gender Amplified, then spearheaded strategy for Ashanti's onchain music collection — $100K+ sold in a single day in March 2022.
In 2023, ladi co-launched the Amazon-recognized "Hear Us Out" podcast. In 2024, she completed the inaugural ONE Creator Lab. In 2026, she joined as an inaugural member of the USC Charlotta Bass Journalism & Justice Lab Advisory Board.
Then came the founder chapter. In 2026, ladi, a selectee of the Lovable Creator Program, founded cantia, the social app where music lovers log what they hear, rate and review albums, and see exactly who wrote, produced, and engineered the songs. Its sibling game, UNCOVER ART, turns album covers into a guessing game that teaches the history as you play.
Selected Work
WHAT I'VE DONE.
2022
Press
AS SEEN IN.
Testimonials
WHAT THEY SAY.
Founder
MY APP.
music is meant for more.
cantia is the social app for music lovers. Log what you listen to, rate and review albums, follow friends with great taste, and see who actually made the music: the writers, producers, and engineers behind every song.
VISIT CANTIA.FMUNCOVER ART
cantia's album cover guessing game. Each round shows you a record's cover art and you guess the album. Name the artist for partial points, build a streak, and learn the history of every record as you play.
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What does ladidai do?
Diana “ladidai” Umana is a founder, multimedia journalist, and creator covering music, tech, and culture. She founded cantia, the social music app, and writes for Yahoo, NYLON, Business Insider, REVOLT, and Music Business Worldwide.
What is What ladidai Has to Say?
What ladidai Has to Say is ladidai's media brand for tunes, tech, and trends: a newsletter on Beehiiv, a Substack, and an interview show on YouTube.
What is cantia?
cantia is the social music app ladidai founded. Log what you listen to, rate and review albums, follow friends, and see who wrote, produced, and engineered the music. Find it at cantia.fm.
What is UNCOVER ART?
UNCOVER ART is cantia's album cover guessing game. Each round shows you a record's cover art and you guess the album, earning partial points for naming the artist and learning the history of every record as you play. Play free at cantia.fm/play.
How do I work with ladidai?
Use the contact form below. She takes on writing assignments, content consulting, and brand partnerships, and typically responds within 24 hours.
Where can I follow ladidai?
Everywhere as @ladidaix. Start at ladidaix.com/socials for the full list.
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