@ladidaix on all platforms

Work
with me

Consulting for brands, labels, and startups — community, creative strategy, and music marketing from someone who lives at the intersection of all three.

✦ New York City ✦

About

The strategist.

Diana "ladidai" Umana is a content consultant, multimedia journalist, and creator based in New York City, working at the intersection of music, technology, and the creator economy.

She led content and social for HRDRV and nonprofit Gender Amplified, then spearheaded strategy for Ashanti's onchain music collection — $100K+ sold in a single day in March 2022. Past strategy partners include TikTok, Amazon, and TIDAL.

Services

What I do.

Four lanes, one point of view: culture-first strategy for brands, labels, artists, and startups. Available for retainers and long-term contracts.

Service 01

Community
Management.

Communities people actually want to be in.

I build and run engaged communities for brands, artists, and startups — the strategy, programming, and day-to-day management that turns audiences into members.

Engagement strategy — the systems and rhythms that keep a community active, not just large.
Programming — events, series, and content calendars that give members a reason to come back.
Day-to-day management — moderation, guidelines, and the human touch that sets the tone.
Growth and retention — turning casual followers into committed members.

Service 02

Creative
Strategy.

Campaigns with a cultural point of view.

Campaign and content strategy for brands, labels, and startups — positioning, rollout planning, and creative direction across every platform. Past partners include TikTok, Amazon, and TIDAL.

Defined brand narrative and led external-facing communications for a web2.5 cultural platform.
Led comms for a $70K NYC activation featuring Ashanti — all written materials produced in-house.
Produced brand activations at Art Basel 2022 and SXSW 2023; secured $34K+ in funding.
Founded a partnerships department from scratch — all brand messaging and partner-facing copy.

Service 03

Copywriting.

Words that move people and product.

Brand voice, campaign copy, and content that converts — for major labels, management companies, music tech startups, and independent artists. Full copywriting portfolio here.

Campaign copy for major labels, management companies, music tech startups, and independent artists.
Brand voice rewrites across website, email, and social — translated complex tech into clear, compelling consumer copy.
End-to-end materials — wrote all social, print, and digital marketing copy for Ashanti's genesis release.
$100K revenue in 24 hours — campaign copy that drove real numbers, not just impressions.

Service 04

Music
Marketing.

Rollouts with cultural positioning.

Release strategy and audience growth for artists and producers — rollout planning, content systems, and the kind of cultural positioning that can't be bought.

PR, storytelling, and communications strategy for music tech and artist clients — key materials written end-to-end.
Negotiated Kits AI's first-ever AI voice partnership for artist clients.
Onboarded 1,200+ artists in 18 months via copy-driven newsletter and social campaigns.
Spearheaded strategy for Ashanti's onchain music collection — $100K+ sold in a single day.

Testimonials

What they say.

"What excites me most about the future of media is you."

KARAMO

2x Primetime Emmy Award-Winning TV Host

"Big s/o for all of your creativity and hard work!"

ASHANTI

Grammy Award-Winning Recording Artist

"I see great things ahead for you. You are talented."

SWAY CALLOWAY

Journalist / Radio Personality

Contact

Let's work.

Press trips, partnerships, coverage & consulting — I typically respond within 24 hours.

ladidaix@gmail.com

Got it — thank you! I'll be in touch within 24 hours.

ladidaix.com ✦ @ladidaix on all platforms

Workwith me